The most loyal National Basketball Association (NBA) fan will only watch 10% of the games and 60% of viewers multitask while watching. After the game, many fans obsess over the games' stats to justify team support.
With these statistics in mind, we created NBA Front Row to encourage viewing; a bingo-style application allows our user to choose the team they believe will achieve certain statistics throughout the game. To gain the highest score possible, users filled rows or corners on their score card. Prizes were awarded to top scorers and a grand prize featured a trip to ESPN's studios!
The accompanying video demonstrates the breadth of the interactive campaign. Below is a link to the live site, although since the NBA regular season is currently over there isn't any game data to populate the experience, therefore the site demonstrates only part of the experience.
